Friday, 12 October 2012

Change of song

I have decided to change my song to Kids by MGMT.



This is because I felt for the type of video I wanted to create, I needed a song with more of a fast pace which could illustrate more action. I thought with my original song; How can You Swallow So Much Sleep by Bombay Bicycle Club, there was threat of the video becoming meaningless and mismatched as the song was of a slow pace so I was limited with the action I could illustrate.
MGMT is an artist that falls within the genre of psychedelic rock  - music that is inspired or influenced by psychedelic culture and attempts to replicate and enhance the mind-altering experiences of psychedelic drugs. In this genre comes the
 indie-pop/progressive rock sub genres; allowing the genre to be similar to the genre of my original song in the indie/rock genre.
The artist is from the United States and is known in the UK, but is not considered well known or a 'chart' artist, although they signed with Columbia Records in 2006. 

Examples of MGMT's narrative videos are below. . 






Below is an example of a Psychodelic rock band called Kula Shaker with their song Hush, which was particularly popular in the 1960's. Other examples of artists from this genre are The Beatles and Pink Floyd.







This artist also has a sub-genre of Indietronica, which can be defined as a genre that combines indie, electronica, rock and pop music. Typial instuments that are often used are the electronic keyboard, the synthesizer and the sampler. Below are some artist's who represent this sub-genre.









A massive influence to this change of song was the video Young Blood by The Naked and Famous, which I found when researching the indie/rock genre and receiving responses from my target audience. Every shot that is taken in the video is of great significance and holds a piece of intriguing activity in several different locations. The abstract-style video works tremendously with the message it is attempting to portray and I felt that to create such a successful narrative video, my song needed to be altered to one of a faster pace and a 'feel good' effect.



No comments:

Post a Comment